Ad market to grown (ONLY) 6%

Doug Anmuth at Barclay's says that ad spend will grown 6%... That's 6% more than many would have expected.

PaidContent did a nice roundup of the forecasts with Nielsen seeing a 5.6% drop in first quarters of 2008.

EMarketer (anslyst of the analysts) forecasts 8.9% increase.


My assesment.... who the hell knows... With Ponzi schemes left and right, even Goldman doing layoffs and everyone being VERY cautious going into 2009, I would not bet my job on any growth percentage.