Today Google's mobile team announced the ability for all of our Adwords advertisers to target their desktop ads to high-end (Android and iPhone) devices.
There is a lot of speculation about how many advertisers Adwords has. The point, however, is that what is arguably the front end for the broadest online advertising platform now enables all of its advertisers to deliver appropriate ads (and deliver associated ROI).
I believe that one of the primary issues with mobile advertising has been the challenge of educating broad-based advertisers about how to discover the medium, create appropriate ads for the medium and track said ads' performance. That all goes away... Think about the implication of 10+ million iphones with Google ads and 30x the search usage of a typical device across many, many advertisers...
Monday, December 8, 2008
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