I was surprised to find a full page Ralph Lauren ad in Esquire magazine with 10% of the creative being taken up by a QR code and instructions on how to use it...
I was surprised that RL would spend so much money on a technology that has had difficulties being adopted outside of Japan, but apparently they're quite bullish on it with a landing page around the campaign.
Given the phobia with US consumers around anything but the simplest SMS and voice call interaction with their phones I am skeptical. TrendWatch has a post on the pain.
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