Mobile in Japan

An interesting presentation by Christopher Billich on why the mobile web works in Japan...

My general take is that Japan is unique and gives us some lessons to emulate but what happens in Japan and stays in Japan...we cannot cut and paste to any other parts of the world!

Why People use the Mobile Web in Japan...and some Really Crazy Stuff

View more presentations from Christopher Billich. (tags: japan mobile)

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Mobile browser test

If you have heard anything from Google on mobile over the past year, it has probably centered on the importance of the browser (and unlimited data plans) in driving true mobile internet adoption.

Gizmodo just did a great test on the major Smartphone browsers side by side. In summary, the iPhone gets a not-undexpected A- with the Android G1 coming in second with a B+. Nokia rounds out the Webkit browsers with a B-. I was surprised by his B-/C+ for the BB Bold (no way!) but highly supportive of the big fat F for pocket Internet Explorer.

Mobile QR codes try to go mainstream

I was surprised to find a full page Ralph Lauren ad in Esquire magazine with 10% of the creative being taken up by a QR code and instructions on how to use it...

I was surprised that RL would spend so much money on a technology that has had difficulties being adopted outside of Japan, but apparently they're quite bullish on it with a landing page around the campaign.

Given the phobia with US consumers around anything but the simplest SMS and voice call interaction with their phones I am skeptical. TrendWatch has a post on the pain.

Polo's QR Codes suck!

View SlideShare presentation or Upload your own. (tags: user poor)