Friday, October 17, 2008

Mobclix and iPhone apps

I came across Mobclix a month ago. They had just succesfuly presented at TechCrunch50 and were selected as finalists for Seedcamp as well

A good idea with brilliant timing, their service enables data analytics for iPhone (and eventually other platforms) applications.

Given that Apple provides such limited information to developers (and the industry in general) their dashboards are like gold. Borrowing from Admob's playbook they are becoming *the* source for insight into Apple apps.

9to5mac has a post on Mobclix as well outlinging the distribution of apps by category:
  • Games: 1,027 (31.4%)
  • Utilities: 476 (13.5%)
  • Entertainment: 407 (12.4%)
  • Productivity: 240 (7.3%)
  • Education: 213 (6.5%)
  • Books: 202 (6.2%)
  • Reference: 191 (5.8%)
  • Travel: 184 (5.6%)
  • Healthcare + Fitness: 176 (5.4%)
  • Lifestyle: 158 (4.8%)

I think these guys might be onto something... its no longer enough to know the install base of Symbian vs WinMo vs J2ME enabled handsets... its about the use that each platform will drive.

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