Their point is that the iPhone is driving growth (as Admob, Google and other have touted publicly), and that advertisers are transitioning from "testing" the medium to actually planning spend against it.Having interacted with dozens of agencies and advertisers over the past year, I continue to feel that mobile is seen as "experimental" for now, but with everyone eyeing iPhone, Android and other "true-web" phones to see how quickly they get a significant install base.
If you can have 100 million devices that leverage the technology (banner ads, tracking, analytics, targetting) of the web AND provide location based targetting and a deep personal attachment for users, then we have a compelling medium.
As always, I am very bullish on mobile and I am glad to see others begin to agree.
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But will "true-web" phones and the voice/data plans that must go with them penetrate those who only have $30-40 a month to spend on a mobile phone? Or is that not necessary to reach a $100 million.
Oops. 100 million phones, not $
In difficult economic times advertisers shift budget to media that is measurable and mobile is one of the most measurable forms of media today.
See more on http://analyticsonmobile.com - Even more of a need to measure when in a recession.
Sarah at Bango
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