Endgadget reports that iPhone has surpassed Windows Mobile sales.
Back in May, 2007 Ballmer stated "the future of the mobile handset business will primarily depend on software influence rather than hardware."
Android, RIM, Nokia open sourcing Symbian...I am not sure the world of dollars-a-pop mobile OSs supports Ballmers assessment.
Showing posts with label Smartphones. Show all posts
Showing posts with label Smartphones. Show all posts
Thursday, December 4, 2008
Sunday, November 30, 2008
Mobile advertising piece in Venturebeat
Venturebeat put together an interesting post on mobile advertising and the effects of the downturn.
Their point is that the iPhone is driving growth (as Admob, Google and other have touted publicly), and that advertisers are transitioning from "testing" the medium to actually planning spend against it.
Having interacted with dozens of agencies and advertisers over the past year, I continue to feel that mobile is seen as "experimental" for now, but with everyone eyeing iPhone, Android and other "true-web" phones to see how quickly they get a significant install base.
If you can have 100 million devices that leverage the technology (banner ads, tracking, analytics, targetting) of the web AND provide location based targetting and a deep personal attachment for users, then we have a compelling medium.
As always, I am very bullish on mobile and I am glad to see others begin to agree.
Having interacted with dozens of agencies and advertisers over the past year, I continue to feel that mobile is seen as "experimental" for now, but with everyone eyeing iPhone, Android and other "true-web" phones to see how quickly they get a significant install base.
If you can have 100 million devices that leverage the technology (banner ads, tracking, analytics, targetting) of the web AND provide location based targetting and a deep personal attachment for users, then we have a compelling medium.
As always, I am very bullish on mobile and I am glad to see others begin to agree.
Labels:
AdMob,
Android,
Google,
iPhone,
Mobile advertising,
Smartphones,
Venturebeat
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