15 seconds to get a social game on the blog

Awesome experience... 15 seconds flat for Heyzap to put a social game widget on this blog. Venturbeat had just covered them last week.

Apart from the cool idea of extending social games beyond social networks (and using ads to fund it) I was most impressed with the ease of use as a publisher. Sign in, define Blogger site, get code...automatically link to Blogger (Thank You!)and publish.

A nice rev share model would be welcome, but hey, in the meantime play some games and have some fun.

Related articles by Zemanta

• Guide to Google Friend Connect
• Social sites help build connections

Mobile advertising piece in Venturebeat

Venturebeat put together an interesting post on mobile advertising and the effects of the downturn.
Their point is that the iPhone is driving growth (as Admob, Google and other have touted publicly), and that advertisers are transitioning from "testing" the medium to actually planning spend against it.

Having interacted with dozens of agencies and advertisers over the past year, I continue to feel that mobile is seen as "experimental" for now, but with everyone eyeing iPhone, Android and other "true-web" phones to see how quickly they get a significant install base.

If you can have 100 million devices that leverage the technology (banner ads, tracking, analytics, targetting) of the web AND provide location based targetting and a deep personal attachment for users, then we have a compelling medium.

As always, I am very bullish on mobile and I am glad to see others begin to agree.